Marketing Specialist
MarketingNCR, India5–10 years
MirrorMire is an AI-native cybersecurity company advancing proactive cyber resilience against sophisticated cyber threats. Our flagship platform, AMaze™, combines Synthetic Cognitive Agents, Neural Echoes, and advanced behavioral analytics to uncover malicious activity early, steer adversaries into controlled environments, and stop attacks before they can compromise critical systems and data.
What You'll Do
- Develop and execute marketing campaigns that build brand awareness and generate qualified leads.
- Create compelling content including blog posts, case studies, white papers, newsletters, social media posts, and website content.
- Manage MirrorMire's digital presence across LinkedIn, the company website, email campaigns, and other marketing channels.
- Support the development of product messaging, sales collateral, presentations, and customer-facing materials.
- Collaborate with Sales, Product, and Engineering teams to translate technical capabilities into clear business value.
- Coordinate webinars, conferences, industry events, and partner marketing initiatives.
- Manage public relations opportunities, analyst outreach, and media engagement.
- Monitor campaign performance, website traffic, and marketing metrics to optimize results.
- Conduct competitive and market research to identify trends, customer needs, and positioning opportunities.
- Help establish and refine MirrorMire's brand identity, messaging, and go-to-market strategy.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5–10 years of experience in B2B technology marketing, preferably in cybersecurity, SaaS, cloud, or enterprise software.
- Strong content writing and storytelling skills with the ability to communicate complex technical concepts to business audiences.
- Experience managing social media platforms, particularly LinkedIn, and digital marketing campaigns.
- Knowledge of SEO, email marketing, website content management, and marketing analytics.
- Experience creating presentations, marketing collateral, and sales enablement materials.
- Familiarity with marketing automation and CRM platforms such as HubSpot, Salesforce, or similar tools.
- Excellent project management, communication, and organizational skills.
- Self-motivated, resourceful, and comfortable working in a fast-paced startup environment.
Preferred Experience
- Cybersecurity or enterprise technology marketing
- Product marketing and go-to-market strategy
- Demand generation and account-based marketing (ABM)
- Event planning and webinar management
- Graphic design tools such as Canva or Adobe Creative Suite
- Marketing analytics tools including Google Analytics and LinkedIn Campaign Manager
What We'd Love to See
- Portfolio of campaigns or content
- Writing samples (blog posts, case studies, etc.)
- Social media or analytics highlights